Legal

Privacy Policy

Last updated: March 1, 2026 · Effective: March 1, 2026

Plain English summary: PredictHIM is a private B2B tool for home improvement advertising agencies. We connect to your Meta Ads account to pull ad performance data. We use that data to help you analyze and generate better ad scripts. We do not sell your data. Ever.

1. Who We Are

PredictHIM ("we", "us", "our") is an ad script intelligence platform for home improvement advertising agencies. We are operated by Jakub Jarzabek. You can contact us at: [email protected]

2. What Data We Collect

We collect the following categories of data when you use PredictHIM:

2.1 Meta Account Data

When you connect your Meta (Facebook) advertising account via OAuth, we collect and store:

  • Your Meta user ID and display name
  • An access token that allows us to read your ad account data on your behalf
  • The date and time of the connection

We do not store your Facebook password or any personal social media content.

2.2 Ad Performance Data

With your permission, we access and store the following from your connected Meta ad accounts:

  • Ad names and identifiers (Meta Ad IDs)
  • Ad spend, impressions, reach, CTR (click-through rate), CPC (cost per click)
  • Cost per lead / cost per result (CPL)
  • Ad start dates and running duration

2.3 Ad Creative Data

  • Video ad transcripts (extracted via speech-to-text from your ad videos)
  • Ad copy and headlines you provide or that are imported from Meta
  • Visual descriptions you optionally provide

2.4 Usage Data

  • Script analysis records (scripts you submit for scoring)
  • Scripts generated using the platform
  • Session authentication data (we use a secure session cookie to keep you logged in)

3. How We Use Your Data

We use the data collected for the following purposes:

  • Providing the service: To analyze your ad scripts against our database and return HIM scores and recommendations
  • Generating scripts: To produce new ad scripts based on patterns from high-performing ads in your vertical
  • Improving accuracy: Aggregated, anonymized ad patterns improve the scoring model for all users. We never share your specific data with other users.
  • Account management: To authenticate your session and manage your Meta connection

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area, we process your data under the following legal bases:

  • Contract performance: Processing is necessary to provide the service you have requested
  • Legitimate interests: Improving our scoring model using aggregated, anonymized patterns
  • Consent: When you connect your Meta account, you explicitly authorize us to access your ad data

5. Data Sharing and Third Parties

We do not sell, rent, or trade your data to any third party.

We use the following third-party services to operate PredictHIM:

  • Meta (Facebook) Graph API — to access your ad account data. Governed by Meta's Platform Terms.
  • Anthropic API — we send your ad scripts to Anthropic's AI for analysis and generation. Anthropic processes this data under their API terms and does not use API inputs to train models.
  • Railway (hosting) — our database and application are hosted on Railway's infrastructure in the United States.

6. Data Retention

  • Meta access tokens: Stored until you disconnect your account or the token expires (~60 days)
  • Ad performance data: Retained for as long as your account is active. You may request deletion at any time.
  • Script analysis records: Retained indefinitely to support script scoring and improvement. You may request deletion.
  • Session data: Cleared when you log out

7. Your Rights

Under GDPR (if you are in the EEA) and applicable data protection laws, you have the right to:

  • Access: Request a copy of all data we hold about you
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Portability: Request your data in a machine-readable format
  • Objection: Object to processing based on legitimate interests
  • Withdraw consent: Disconnect your Meta account at any time from the Connections page

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

8. Data Security

We take reasonable technical measures to protect your data including:

  • HTTPS encryption for all data in transit
  • Access tokens stored in an encrypted PostgreSQL database
  • Password-protected access to the platform
  • No public API endpoints exposing raw data

No method of transmission over the internet is 100% secure. We cannot guarantee absolute security but commit to notifying you of any breach that affects your data.

9. International Data Transfers

Our servers are hosted in the United States via Railway. If you are located in the EEA, your data is transferred to the US. We rely on Meta's and Railway's compliance with applicable data transfer mechanisms.

10. Changes to This Policy

We may update this policy periodically. We will notify active users of material changes by updating the "Last updated" date at the top of this page. Continued use of PredictHIM after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions or to exercise your rights:
Email: [email protected]
Platform: predicthim.com